Lifeinvader

In 2005, Lifehacker launched with the logo you see below, designed by Patric King.1

Original Lifehacker logo courtesy of the Wayback Machine

Last week, a little lonely for Los Angeles, I bought and started playing Grand Theft Auto V. I was dumbfounded when I saw this:

Lifeinvader logo from GTA V

Lifeinvader, in GTA’s consistent brand of shallow, nihilistic parody, is the Facebook of the Los Santos universe.

There’s absolutely no reason for the connection other than the obvious (the words “Lifeinvader” and “Lifehacker” look alike), but after staring at different variations of that logo every work day for seven years, seeing Lifehacker make its way to the cultural soup of GTA put a pretty big smile on my face.

  1. Patric provided the initial designs for a handful of Gawker sites (update: make that most of them), including Defamer (2004), Jezebel (2007) and io9 (2008). ↩

October 25, 2013

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